About the campaign

In partnership with The Hershey Company we idealized the zero creation of this amazing press kit with the entire Special Dark line, which brought to the public the novelty: The launch of the Special Dark 80% cocoa.

We know how important a product launch is for a brand and the kits were sent to several influencers of the brand, with real cacao fruit and all the 4All preparation.
 

The influencers themselves spread the news to their followers and even offered a discount coupon.